Selective studio course (24 credits)
The principal aim of this course is to give the students an insight into
The field of design management as a practical and theoretical field
dealing with various issues that arise at the intersection between design and management.
The course will give a short introduction to the history of design management and then mainly focus upon several dimensions of design management and design leadership. This will among others include:
Operational design management
Managing the design process (from design brief and project management, to coordinating interdisciplinary design teams to meet business goals).
Brand management
Branding and brand management; the process of developing a new brand (a product or service), from analysis to concept development, to implementation. Management and maintenance of existing brands.
Strategic design management
Using design processes and design thinking for innovation as well as to help organizations achieve their strategic goals and face future challenges as a result of changes in society.
The course aims to map out the interface between design and management. The students will learn to reflect upon and discuss verbally and in writing issues related to design management.
The students will gain theoretical insight to the field of design management and how it relates to practical design cases.
The course aims also to give the students training in academic research and article writing.
The students will also discuss and suggest new ways of presenting / visualizing theoretical material.
The course consists of a series of lectures also from external lecturers from a broad range of backgrounds related to design management.
The lectures will be followed by discussion seminars and workshops. This will give the students practical and theoretical insight into the field of design management.
There will also be an interdisciplinary workshop / collaboration with the Master of Science students on BI’s course: «Innovation and Entrepreneurships».
The students choose their own approach to the field of design management, with a practical or theoretical focus.
Each student or student group will produce an article and a presentation that addresses and discusses the selected theme. It will be possible to form groups of 2 or 3 students for this task.
The course emphasizes a visual approach towards the material that will be produced (including visual research/case studies and a visual presentation and paper).
The participation in class at lectures and discussion seminars is obligatory (80% participation is required in order to pass).
Based on the students active participation and ability to reflect on the subject, as well as the students written paper and presentation, the course is assessed as pass/fail, subject to the Regulations for Master's degree programs at Oslo School of Architecture and Design, § 6-14.
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